![]() We talked about ways that businesses can use big data to succeed. ![]() So, they show these little thumbnails with the titles, but the thumbnail could be anything any scene out of the movie, so they need to figure out which scene do I show you, and again what they’re now doing is they’re using machine learning to extract the thumbnail that the machines have learned that we will like best. They obviously realize that we only spend a limited time trying to find the next film that we want to watch and what they found is that we only spend a minute a minute and a half looking for films.Īnd in this time, we scan between 10 and 20 titles, so they only have a very short amount of time to show us something that we might or might not be interested in. The third area Netflix uses AI, and machine learning is to auto-generate thumbnails. So this is again something completely unprecedented, and Netflix has put a lot of effort into fine-tuning their algorithms that will understand us as consumers and then give us content and recommend content for us that we will actually enjoy. What is interesting is that 80% of what we watch on Netflix is now driven by their recommendation. The second area where they use AI and Big Data is to recommend us new movies and new TV programs to watch. Which is leaving their competition behind because they now use their customer understanding to drive content and new productions. ![]() What is interesting is that this is making their content extremely successful, so the success rate of newly produced content in traditional TV is around 30 and 40 percent, whereas Netflix is now at 80 percent.
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